HUA CLOTHING™ stems from humble beginnings.

Raised in Meremere village, with 6 brothers and 3 sisters, our home was testosterone central!

Any disagreements between the brothers, were settled outside in a refereed boxing match - the first to bleed, lost.

Looking back, we realised that boxing wasn't just a sport. It taught us life lessons about discipline, confidence, humility and resilience.

And that's what HUA is all about. At its essence, HUA is a mindset. HUA is a quiet confidence in your own beliefs, abilities, dreams and aspirations - no matter what others think or say.

Fashion is a reflection of the person that you are, where you've been, and where you aspire to go.

We believe that YOU have a story worth sharing.

Our vision is to elevate your everyday wardrobe, with pieces that empower you to wear your stories with pride.